Introduction

Apple Smartphone Statistics: Apple consistently delivers luxurious and innovative products, offering consumers a wide range of choices. The durability, battery life, performance, camera quality, security, and impressive features of Apple smartphones make them worth the investment. The recent Apple Smartphone Statistics report provides insights into the brand’s market performance.

Editor’s Choice

• In the USA, only 24% of iPhones are reported to be sold directly from Apple warehouses, while 67% are sold by T-Mobile, Verizon, AT&T, and retailers (4%).
• iPhone has captured 28.46% of the worldwide smartphone market.
• The majority of Apple smartphone users are female, representing 31%, while male users contribute 28%.
• As of today, the number of iPhone users around the world is expected to reach 1.56 billion.
• iPhone 12 was the most popular Apple smartphone model, with nearly 50% of people having a positive opinion about it.
• As of 2023, North Korea became the leading country with the highest number of iPhone users per capita.
• According to a report by CounterPoint Research 2024, the iPhone 15 Pro Max became the best-selling smartphone in Q1 of the current year.
• iPhone users spend around 40 hours on their iPhones as much as they work per week.
• Since the start of 2024, Apple has shipped almost 50 million iPhone units. However, compared to Q4, 2023, the share of total iPhone shipments has increased by 30 million units.
• Apple’s iPhone 15 Pro Max produces more carbon emissions than other models during its life cycle, around 75 kilograms. According to Statista’s research, 80% of such emissions occurred during the production of iPhone 15 models.

General Apple Smartphone Statistics

• As of today, the number of iPhone users around the world is expected to reach 1.56 billion.
• The majority of Apple smartphone users are female, representing 31%, while male users contribute 28%.
• iPhone has captured 28.46% of the worldwide smartphone market.
• In the USA alone, there are more than 153 million iPhone owners.
• As of March 2024, the net sales of iPhones worldwide generated $45,963 million.
• iPhone users spend around 40 hours on their iPhones as much as they work per week.
• Currently, 72% of Apple smartphones have iOS 16 running on them.
• On average, the iPhone has a lifestyle of 4 years.
• Furthermore, around 88% of Apple product users own at least one iPhone.
• iPhone theft has been reduced by 50% because of Apple’s kill switch feature.
• In the USA, only 24% of iPhones are reported to be sold directly from Apple warehouses, while 67% are sold by T-Mobile, Verizon, AT&T, and retailers (4%).
• Based on experts’ opinion, the first-ever iPhone model is the least-selling model of all time.
• As of 2023, North Korea became the leading country with the highest number of iPhone users per capita.
• Bolivia, Syria, Poland, Madagascar, and Bangladesh have the fewest iPhone owners, with less than 5% each.

By iPhone User Behavior

• According to a Bloomberg press release, 79% of Gen Z users in the US prefer iPhones over other brands.
• iPhone user analysis shows that iPhone owners have a habit of checking their phones within 3 minutes of waking up.
• On average, an iPhone user downloads around 60 applications.
• Around 97% of the iPhones have or are currently using Siri- the voice assistant.
• Approximately 58% of users don’t download any apps in 30 days.
• 5 hours daily is the average time spent on an iPhone.

(Source: counterpointresearch.com)

According to a report by CounterPoint Research 2024, the iPhone 15 Pro Max became the best-selling smartphone in Q1 of the current year. Overall, according to Apple Smartphone Statistics, Apple and Samsung share almost equal demand for both financial years.

Life Cycle Carbon Emissions of iPhone 15 Models

(Reference: statista.com)

Apple’s iPhone 15 Pro Max produces more carbon emissions than other models during its life cycle, around 75 kilograms. According to Statista’s research, 80% of such emissions occurred during the production of these iPhone models.

By iPhone Sales Worldwide

(Source: statista.com)

Compared to all these years, in Q4 2023, Apple smartphones had the highest market share by sales worldwide, with 24.7%. Since the launch year, the brand has been performing extremely well, stretching its market share from 3.4% in 2007 to 17.3% in 2024.

By Smartphone Shipments by Quarter

(Reference: statista.com)

Since the start of 2024, Apple has shipped almost 50 million iPhone units. However, compared to Q4, 2023, the share of total iPhone shipments has increased by 30 million units. Overall, since 2010, iPhone shipments have recorded bumpy changes in the total shipments.

By iOS Mobile & Tablet Market Share

(Reference: statcounter.com)

Apple Smartphone Statistics 2024 identified that, between May 2023 and May 2024, the iOS 17.4 version captured the highest market share worldwide. iOS 16.7, iOS 17.5, and iOS 15.8 shared less than 5%, while iOS 16.6 and iOS 16.1 contributed to 5% collectively.

iPhone Sales by Revenue by Quarter

(Reference: statista.com)

As shown by Apple Smartphone Statistics 2024, in Q1 of the mentioned year, 50.6% of Apple’s revenue was captured by iPhone Sales, reaching 45,963 USD. However, compared to Apple’s other products, such as Apple Watch, iPad, etc., its smartphones are the most successful product.

Leading iPhone Apps on the App Store Worldwide by Revenue

(Reference: statista.com)

As of June 2023, DouYin, developed by ByteDance, is a social video app. Along with TikTok, it is registered as one of the leading iPhone Apps worldwide, with revenue of 372.08 US dollars and 324.3 USD, respectively.

By Battery Life Comparison by Model

According to Statista research, as of June 2023, the iPhone 14 Pro Max, iPhone 13 Pro Max, and iPhone 14 Plus had the highest battery life by minutes. The following chart explains each model’s battery life.

(Source: statista.com)

By Availability and Support Lifespan of iPhone Models

(Source: wikipedia.org)

By Country

United Kingdom

Apple Smartphone Statistics by Country 2023 reported that the iPhone 12 was the most popular Apple smartphone model, with nearly 50% of people having a positive opinion about it. Furthermore, the recently launched iPhone 15 series is also termed Apple’s most successful product.

(Source: statista.com)

Italy

(Reference: statista.com)

Statista research shows that, in Italian regions, screen repair was the most experienced iPhone repair, which cost 104.16 euros. While battery replacement charges went up to 48.72 euros. The average cost of repairing an iPhone model in Italy was 80.5 euros.

Most Repaired Apple iPhones in Italy in 2023 by share of Repairs

(Source: statista.com)

In Italy, the iPhone 11 generated the highest number of repairs, accounting for 23%. On the other hand, the iPhone 6 was reported to have the fewest repairs. Overall, the numbers show that recently released iPhones cause more repairs than older ones.

Share of iPhone Users by Country

(Reference: answeriq.com)

As of today, 70% of iPhone users reside in Japan. The US and Canada share the same number of users, 56%. Furthermore, Sweden, Kuwait, and Morocco also have the largest share of iPhone users.

Recent Developments in Apple Smartphones

Apple continues to dominate the smartphone market in 2024, with several key developments bolstering its position. The company’s iPhone 15 series, released in late 2023, has seen remarkable sales figures. The series includes the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, with features like the A17 Bionic chip, improved battery life, and enhanced camera capabilities driving consumer interest. According to recent reports, the iPhone 15 series achieved a 25% year-over-year increase in sales within the first quarter of 2024, generating revenue of USD 32 billion.

Apple’s focus on sustainability has also been a significant development. The company announced that all new iPhones are now manufactured using 100% recycled aluminum, and it aims to make its entire product line carbon-neutral by 2030. This commitment has resonated with environmentally conscious consumers, contributing to the brand’s positive image.

Apple Smartphone Facts

• Market Share: As of Q1 2024, Apple holds a 27% share of the global smartphone market, making it the second-largest smartphone vendor after Samsung.
• Revenue: In 2023, Apple’s total revenue from iPhone sales was approximately USD 205 billion, accounting for 54% of the company’s total revenue.
• User Base: There are over 1.5 billion active iPhone users worldwide, with the United States, China, and Europe being the largest markets.
• Innovation: Apple invests heavily in R&D, with an annual budget exceeding USD 25 billion, a significant portion of which is directed toward iPhone development.

Upcoming Product Launches

iPhone SE 4

Apple is expected to launch the iPhone SE 4 in Q3 of 2024. This model aims to capture the mid-range market with a price point of around USD 499. It will feature the A16 Bionic chip, a 6.1-inch display, and improved battery efficiency. This launch is part of Apple’s strategy to appeal to budget-conscious consumers while maintaining high-performance standards.

iPhone 16 Series

Rumors are circulating about the iPhone 16 series, which is anticipated for a late 2024 release. Expected features include:

• A18 Bionic Chip: Promising even faster performance and better energy efficiency.
• Periscope Lens: Enhanced optical zoom capabilities in the Pro models.
• Under-Display Face ID: Removing the notch for a more seamless display experience.
• Solid-State Buttons: Replacing physical buttons with haptic feedback for durability and water resistance.

Augmented Reality (AR) Integration

Apple is making strides in AR, with the upcoming iPhones expected to integrate more advanced AR features. This includes improvements in LiDAR technology and software enhancements to support a growing range of AR applications. Apple’s AR ecosystem is poised to expand, leveraging the capabilities of the new hardware to offer innovative experiences.

Conclusion

In conclusion to Apple Smartphone Statistics, Apple’s strategy in 2024 focuses on innovation, sustainability, and expanding its product range to cater to different market segments. With significant sales growth, a strong market share, and a robust pipeline of new products, Apple is well-positioned to maintain its leadership in the smartphone industry.

The upcoming launches of the iPhone SE 4 and iPhone 16 series are particularly noteworthy, as they are expected to drive further consumer interest and revenue growth.

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