Merc is going all-in on the metaverse
The new Mercedes-Benz E-Class is set to get a swanky new interior featuring a three-screen infotainment suite, selfie camera and library of Gen Z-friendly apps.
Following on from the announcement about its all-new spangly software architecture, MB.OS, the German car maker has revealed interior images of the new E-Class, arriving in Europe this summer and in the US in the autumn. The pics showcase the new MBUX Entertainment Plus package – a swish Cinemax version of a connected car cabin.
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The whole (undoubtedly subscription-based) shebang focusses on superfast connectivity, supersized screens and a seriously wide choice of entertainment. The interior will now feel more like your lounge than ever before with the introduction of gaming, music, streaming content and conferencing software, from third-party apps like Apple Music, Tiktok, Angry Birds, Webex and Zoom. Occupants will also be able to watch local telly through the ZYNC portal.
Set to be as immersive as a night out at Secret Cinema, the ambient lighting suite vibes with ‘beat-synchronicity’ in time to any sound and feeling – physically, not emotionally speaking – emitted through a Dolby Atmos-treated Burmester audio suite and ‘exciters’ in the back rests. We can literally feel, see and hear the Jurassic Park water ripple as we type this. It ought to save you some cash down the Odeon, but a lot of that kit is optional.
The front passenger will be able to watch all sorts of mindlessly humourful buffooning and make-up tutorials without distracting the driver, due to some clever dimming and camera work. There’ll also be the option to have a selfie and video camera set-up, as part of the MBUX Superscreen, which the driver can use too, when the car’s stationary.
Merc’s done away with ‘Hey Mercedes’ to install a ‘Just Talk’ button – to which we give a hearty welcome. The increasing lack of buttons hasn’t gone unnoticed. Merc says “the electronic architecture is more software-driven and less hardware-driven”. While that means they’ve trimmed down the number of fiddly bits contained within the car’s computer brain, we also see the interface has fewer buttons than we’d like.
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To overcome the glitches of the hassle that is a UK motorway data vortex (we see you, M1), a 5G data module will minimise latency – though of course it comes with a caveat to cover it on that patch of the M1 and over other dead spots.
The Mercedes Me Connect package – with its companion app – is set to heavily rely on artificial intelligence to learn more about driver and occupants’ behaviours – automating comfort levels to create ‘routines’. Merc says there’ll be standard ‘routine’ templates, so if you always get in the car, stick the heat on and switch to sports radio, those things will have been done before you get in the car.
Merc’s even gone so far as to give you breathing exercises under its ‘Energising Coach and Comfort’ features, which work in tandem with Garmin smartwatches – we’re not even going down that road. Big sigh.
We can all breathe a sign of relief, however, to learn the automatically adjusting motorised’ air vents can still be adjusted by hand (phew) and that the ambient strip lighting will also be used as a visual cue for certain driving maneuovres – how very practical.
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