Alpine has named Philippe Krief, a former technical director of R&D at Ferrari and chief technical officer at Alfa Romeo, as its new vice-president for engineering and product performance.

Krief, who will join the French marque on 6 March, is responsible for dynamically acclaimed cars including the Alfa Romeo Giulia and Ferrari 458 Speciale.

Current engineering vice-president Robert Bonetto and product performance vice-president Sovany Ang will report to Krief and remain members of the Alpine management board. 

Krief’s appointment will strengthen both departments at a pivotal moment in the manufacturer’s history, Alpine said in a statement.

Alpine is poised to transform from a pure sports car brand into one with more of a luxury focus, with plans to launch electric crossovers rivalling the Porsche Cayenne and smaller Porsche Macan.

The pair, due in 2027 and 2028, may use a Lotus platform (such as the Electric Premium Architecture developed for the Lotus Eletre), Alpine CEO Laurent Rossi told journalists earlier this year.

Read more: Alpine mulls Lotus platform for new electric luxury SUVs

The two firms are already collaborating on an electric sports car project that will yield a replacement for the Alpine A110, while parent companies Renault and Geely have jointly established a firm to build ICE powertrains.

Alpine’s crossovers will usher in a significant expansion in the scale of its target audience, as well as the scope. It plans to launch in the US in the near future and targets 150,000 annual sales globally by 2030. That’s 42 times more sales than the 3546 is recorded in 2022 – those coming from the A110, currently its sole product.

In the meantime, Alpine will also launch the GT X-Over, underpinned by the CMF-EV architecture used by the Renault Mégane E-Tech Electric and Nissan Ariya.