What’s Happening: Burger King has made a significant move in its commitment to environmental sustainability by transitioning 31% of its North American field team fleet to electric vehicles (EVs) across 16 states. The fast-food chain has set a goal to achieve a 100% EV fleet by 2030.
Why It Matters: This initiative is part of Restaurant Brands International’s (Burger King’s parent company) science-based targets to reduce greenhouse gas emissions by 50% by 2030, compared to 2019 levels. The field team is crucial for supporting franchisees across various states, driving tens of thousands of miles monthly. By converting their fleet to EVs, Burger King aims to minimize its environmental impact.
Key Points:
- Burger King has transitioned 31% of its North American field team fleet to EVs, with a target of 100% EVs by 2030.
- The move aligns with the company’s goals to reduce greenhouse gas emissions by 50% by 2030.
- Field teams are essential for supporting franchisees and ensuring their success.
- Burger King collaborated with Element Fleet Management, the world’s largest pure-play automotive fleet manager, to source the EVs and launch the program.
Quotes:
- Jeromy Gwin, BK Corporate Franchise Business Partner, said, “Franchisee success is the end goal of everything our field team does, and restaurant visits are critical to this partnership. I’m proud to work for a company that allows me to do my job in a more sustainable way.”
- David Madrigal, Chief Commercial Officer at Element Fleet Management, remarked, “The brand’s enthusiasm for the goal, combined with the team’s responsiveness and active partnership enabled us to mobilize vehicle sourcing and charging infrastructure installations at record speed — making this our fastest program launch across the nation to date.”
Bottom Line: Burger King’s EV fleet transition demonstrates the company’s commitment to environmental sustainability and reducing greenhouse gas emissions. This move is a significant step towards achieving its ambitious goals and showcases the potential for other businesses to adopt environmentally friendly practices. As the company continues its transition to a fully electric fleet, Burger King is setting an example for corporate responsibility and greener business operations in the fast-food industry.
