Krafton, la société holding sud-coréenne de jeux vidéo et propriétaire du jeu populaire « PlayerUnknown’s Battlegrounds » (PUBG), a pris une participation stratégique dans la société indienne d’esports Nodwin Gaming pour Rs 164 crore.
Filiale de Nazara Technologies, Nodwin se consacre à la création de tournois et d’événements eSports, et a amené ESL et DreamHack en Inde.
«Il s’agit d’un investissement purement en actions venant de Corée du Sud, la Mecque du jeu en ligne. Et Krafton est l’une des plus grandes entreprises de Corée du Sud, qui prend une position minoritaire dans Nodwin pour financer notre croissance mondiale », a déclaré Akshat Rathee, directeur général de Nodwin Gaming, à ET.
Il a déclaré que la société utiliserait cet argent pour se développer, lancer plus de propriétés intellectuelles (PI) et pour se développer à l’international.
Il construira une meilleure infrastructure et technologie de jeu, soutiendra les talents ainsi que conceptualisera, organisera et exécutera de nouvelles adresses IP de tournoi au niveau national et international avec le nouvel investissement, a-t-il déclaré. «Il a toujours été important pour nous de prendre pied dans une entreprise d’e-sport d’envergure mondiale qui comprend comment sortir et faire cela, non seulement en Inde, mais aussi dans le monde.»
Rathee a déclaré avoir identifié l’Asie du Sud, le Moyen-Orient et l’Afrique comme des marchés à développer.
Changhan Kim, PDG de Krafton, a déclaré que sa société était ravie de s’associer à Nodwin Gaming pour «aider à favoriser l’écosystème prometteur de l’e-sport» et à s’engager avec les fans et les joueurs en Inde.
«Prenant l’élan de ce partenariat, nous explorerons des opportunités d’investissement supplémentaires dans la région pour maintenir notre engagement et notre dévouement à cultiver les industries locales du jeu vidéo, de l’esport, du divertissement et de la technologie», a ajouté Kim.
Outre PUBG, Krafton est également le créateur de Tera, Golf King et Castle Burn.
«Au cours de ma première année chez Nodwin, j’ai vu des étapes importantes franchies et ce financement de Krafton n’est pas seulement une validation de notre conviction collective, mais nous place également aux commandes de notre prochaine frontière de croissance», a déclaré Sidharth Kedia, PDG , Nodwin Gaming.
Nazara, soutenu par Rakesh Jhunjhunwala, continuera de détenir une participation majoritaire de plus de 50% dans Nodvin Gaming.
Nazara avait acquis 57% de Nodwin Gaming en 2018 et cet investissement a créé une valeur supérieure à 6,44X en trois ans, a déclaré la société.
Cependant, comme Nazara a déposé une demande d’introduction en bourse, Rathee a refusé les détails de l’évaluation des actions de Nodwin.
JetSynthesys, basé à Pune, est un actionnaire minoritaire de Nodwin.
Grâce à ses partenariats stratégiques avec des éditeurs et des partenaires mondiaux tels que ESL, Valve, KRAFTON, Tencent, Riot et Blizzard, la société a apporté des expériences d’esports telles que la plus ancienne adresse IP d’esports du pays – la Premiership de l’Inde avec d’autres IP telles que le jeu festival Dreamhack, championnat mondial ESL One et e-sport PUBG Mobile.
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