Google’s Initiative to Organize Farm Data

Tim Hammerich

News Reporter

This is Tim Hammerich of the Ag Information Network with your Farm of the Future Report.

Farms are a valuable resource of untapped data, but the real challenge lies in having the right people to make sense of it all. By combining the talents of human intuition and AI and machine learning, Elliot Grant and his team at Mineral are doing just that.

Grant… “So we’re entering a world where farms are generating these vast amounts of data and I think one of our roles, as Mineral, is to help those farms and their advisors, help make sense of that data, and turn that into value for each farmer.”

Mineral recently spun out of X, Google’s moonshot factory with the mission of making farm data not only accessible but digestible to those who work in production agriculture.

Grant… “And this really sort of falls into the Google DNA you would expect a team coming from Google to bring, which is how do we organize this vast, messy, disconnected data set – so it could be satellite imagery, and farm equipment data and government data sets and data sitting in thumb drives and in excel spreadsheets – how do we bring all these data sets together and make them useful. And then secondarily, how do we build a layer of analytical tools on top of all that so that the farmer or the agronomist or the seed advisor or the marketer, can use this data and do something with it.”

Grant says utilizing the capabilities of the technology developed at Mineral will be critical in feeding our future generations. Learn more at Mineral.ai.