Introduction

Google Smartphone Statistics: Google smartphones, branded as Pixel, were introduced in 2016 as part of Google’s effort to offer premium Android devices with a focus on seamless integration with Google’s ecosystem. The Pixel line is known for its high-quality cameras, pure Android experience, and timely software updates directly from Google. Google’s focus on expanding its geographical reach and enhancing its product lineup has resulted in increased market presence, particularly in regions like Japan and Central & Eastern Europe, contributing to significant growth in shipments despite industry-wide challenges.

Editor’s Choice

• Google Smartphone Statistics show that in Q1 2024, Google’s smartphone revenue grew by approximately 6% year over year.
• During the same period, Google shipped around 3.5 million units globally.
• In the United States of America, Google Pixel continued to maintain a strong presence, with a market share of approximately 9% among smartphone users in the first quarter of 2024.
• In the first quarter of 2024, the United States market for Google smartphones had a 2.40% share.
• Around 57% of Google smartphone users were likely to change their brand on the next possible occasion.
• The brand’s focus on the premium smartphone segment, which is priced above $800, contributed to higher revenues.
• As of June 16, 2024, the worldwide shipment of Google smartphones recorded around 10.6K, which were imported by 629 buyers and exported by 517 suppliers.
• Google Smartphone Statistics further states that the total number of website visits to pixels.com in June 2024 was 1.3 million, a reduction of 2.18% from last month and a bounce rate of 03%.
• In 2023, they achieved approximately 64% round-the-clock carbon-free energy across all data centers and offices.

Google Smartphone Feature Statistics, Q1 2024

Google Smartphone Statistics By Market Share

• As of the first quarter of 2024, the market for Google smartphones had a 2.40% share in the United States.
• Moreover, in the year 2023, the quarterly market share of Google smartphones is Q1 (2.11%), Q2 (2.11%), Q3 (2.42%), and Q4 (2.56%).
• By the end of 2024, Google Pixel’s market share in the nation will be around 2.40%, up from 2.28% in 2023.

Google Smartphone Shipment Statistics

(Reference: statista.com)

• Google Smartphone Statistics reports that by the end of 2022, around 27.6 million units of Google Pixel will have shipped.
• However, the total shipment of Pixel phones will reach 37.9 million units in 2023.
• In Q1 2024, Google Pixel smartphone shipments reached approximately 2.3 million units.
• This represents a 35.3% year-over-year growth, outperforming the broader smartphone market, which grew by 9.7% in the same period.

By Sub-Region

(Source: canalys.com)

• As stated by Google Smartphone Statistics, the volume of Pixel smartphone shipments in North America accounted for 57% in the first quarter of 2023.
• In addition, the shipment volume in Asia Pacific and Taiwan was 28%, and in Western Europe (19%).
• By Q2 of the year, shipment volume decreased by 48% in North America, followed by Asia Pacific and Taiwan (33%) and Western Europe (19%).
• Moreover, in Q3, the shipment shares are followed by North America (48%), Asia Pacific and Taiwan (30%), and Western Europe (22%).

Google Smartphone’s Market Share By Country

(Source: statista.com)

• As per Google Smartphone Statistics, Google Pixel phones remained a niche player across the global smartphone market and became the most popular in Canada with 5.5% popularity in 2023
• Furthermore, the United States and Japan secured second and third positions, respectively, with 4.5% and 4.5% using a Google phone as their primary smartphone.
• Other countries are the United Kingdom (3.9%), Germany (3.4%), India (3.1%), France (2.0%), and Spain (1.7%).

Google Smartphone’s Loyalty Statistics

(Source: statista.com)

• In the United States of America, a survey was conducted among 9,572 smartphone users from July 1, 2022, to June 25, 2023.
• The results show that 57% of Google smartphone users were likely to change their brand at the next possible occasion, while 25% of users remained unlikely to change the Google brand.
• Furthermore, Samsung (unlikely: 44% and likely: 34%) and Apple (unlikely: 50% and likely: 34%) are the other smartphone brands’ users’ changing possibilities.

Google Pixels Aren’t So Popular in India Yet

(Source: statista.com)

• A report published by Statista, surveyed between April 5, 2022, and March 16, 2023, states that in India, only 4% of smartphone users own a Google phone.
• Whereas the majority 26% of smartphone users are using Samsung brand, other smartphone brand shares are followed by Mi (17%), Apple (11%), Realme (9%), Vivo (8%), Oppo (7%), and OnePlus (7%).

Google Smartphone Shipment Statistics By Types, Q1 2024

Google Smartphone Statistics By Display Quality

(Reference: statista.com)

• As of January 2024, the Google Pixel 8 Pro and Pixel 8 were tied for the top spot in display performance, each achieving a DxoMark score of 154.
• The Google Pixel Fold followed closely behind in third place with a DxoMark score of 151.
• Furthermore, the other highest-rated Google phones by display quality are the Pixel 7 Pro (146), Pixel 7a (140), Pixel 7 (140), Pixel 6 Pro (130), Pixel 6a (125), Pixel 6 (125), Pixel 5 (101), and Pixel 4 XL (100).

By Battery Capacity

• The Google Pixel 6 Pro has a 5,003 mAh battery that supports 30W wired and 23W wireless charging​ (DXOMARK).
• The Pixel 8 Pro features a 5,000 mAh battery, offering significant power for prolonged usage​ (Expert Reviews).
• Most Pixel phones support fast charging, with wired charging up to 30W and wireless charging up to 23W.
• Furthermore, the battery capacities of the other models are Pixel 7 Pro: 5,000 mAh and Pixel 6 Pro: 5,003 mAh​

Google Pixel Brand Profile Statistis in the U.S.

(Reference: statista.com)

• Google Smartphone Statistics show that in the United States of America, more than 86% of smartphone users used Google Pixel in 2023.
• The popularity score of the Pixel phone brand was 28% share.
• The other KPI shares of Google Pixel phone brands are ownership (8%), Loyalty (6%), and Buzz (36%).

Google Smartphone Statistics By Pixel Audience

(Reference: statista.com)

• Based on KPI, Google Pixel smartphone users by generation is Awareness: Gen Z (86%), Millennials (87%), Gen X (85%), and Baby Boomers (85%).

On the other hand, Google Pixel smartphone users by generation in the U.S. are detailed below:

Google Smartphone Sales Share By Country

• Google Smartphone statistics further report that in the United States of America, Google Pixel continued to maintain a strong presence, with a market share of approximately 9% among smartphone users, in the first quarter of 2024.
• Meanwhile, Google enjoyed a market share of about 7%, with its Pixel phones being well-received for their camera capabilities and integration with Google services.
• In Germany, Google’s smartphone market share stood at approximately 5%.
• Additionally, this smartphone market share in the Indian market was modest, around 3%, as brands like Xiaomi, Samsung, and Vivo heavily dominate the market.

Google Smartphone Statistics By Import and Export

• In a report analyzed by Volza til June 16, 2024, the worldwide shipment of Google smartphones recorded around 10.6K, which were imported by 629 buyers and exported by 517 suppliers.
• Google Smartphone statistics state that the top 3 countries that import Google phones are Taiwan (6,788 shipments), followed by Vietnam (1,410) and India (1,240).
• The top 3 import product categories of Google phones are HSN Code 85171300, HSN Code 85171200, and HSN Code 85171400.
• Vietnam is the top exporter country by phone shipments (8,147), followed by China (1,144) and the United States (510).
• The top 3 export product categories are HSN Code 85171300, HSN Code 85171400, and HSN Code 85171200.

Website Traffic Statistics of Google Smartphones By Country

(Source: similarweb.com)

• The United States of America had 54.33% of total traffic on the pixels.com website in June 2024.
• During the same duration, other countries recorded the following contribution in total traffic: Canada: 4.68% (+44.33%), Germany: 3.43% (+12.43%), the United Kingdom: 3.34% (-31.69%), and India: 2.41% (-2.05%).
• Other countries collectively made up a website traffic share of 31.81% on pixels.com.

By Demographics

(Reference: similarweb.com)

• As of June 2024, male and female user groups of pixels.com covered a share of 58% and 48.42%, respectively.
• Google Smartphone Statistics by age group show that the highest number of website users observed is between 25 and 34 years old, resulting in 23.66%.
• 59% of Google Pixel’s website users are aged 35 to 44 years.
• Furthermore, 16.65% and 16.62% belong to individuals aged 18 to 24 and 45 to 54, respectively.
• Around 14.82% of website users are aged 55 to 64 years and above.
• Almost 10.66% of user shares of pixels.com contributed from the age group above 65 years.

By Traffic Source

(Reference: similarweb.com)

• The Google Smartphone statistics also show that, in June 2024, organic search generated the highest traffic rate to pixels.com, at around 69.33%.
• Around 22.13% of the share is generated by direct searches, while 3.34% is from social searches.
• Moreover, Pixel’s websites’ other traffic sources are referrals (2.3%), paid search (1.6%), mail (1.14%), and display (0.16%).

By Social Media Referral Statistics

(Reference: similarweb.com)

• Google Smartphone statistics also depict that Facebook had the highest social media referral rate, with a 26.36% share compared to other social network traffic.
• YouTube and Reddit contributed 26.06% and 14.71% of the total to pixels.com.
• Furthermore, Pinterest (11.5%), Twitter (6.54%), and the rest (14.83%) follow other shares.

Important Life Aspects of Google Pixel Smartphone Owners

(Reference: statista.com)

• Based on Google Smartphone Statistics, in the U.S., honest and respectable life is the main aspect of Google Pixel phone owners, with a 40% share.
• Based on Google Pixel smartphone statistics, other life values of Google Pixel users are having a good time (43%), learning new things (39%), a happy relationship (38%), safety and security (30%), success (30%), freedom to make their own decisions (30%), traditions (19%), advancing their careers (18%), and social justice (10%).

Best Google Smartphone to Buy in 2024

• Pixel 8A (launched recently): USD 499
• Pixel 8 Pro and Pixel 8 Pro (the best model): USD 677 or USD 699
• Pixel 7A (best for most people): USD 249 or USD 299
• Pixel 7 Pro (Google’s older flagship): USD 649
• Pixel 6A (budget friendly): USD 349
• Google Pixel Fold: USD 1,299

Google Smartphones Sustainability Statistics

• Google aims to operate on 24/7 carbon-free energy (CFE) by 2030. In 2023, they achieved approximately 64% round-the-clock CFE across all data centers and offices.
• This smartphone brand operate on 24/7 carbon-free energy (CFE) by 2030. In 2023, they achieved approximately 64% round-the-clock CFE across all data centers and offices.
• Google Smartphone Statistics further states that Google uses AI to enhance the energy efficiency of its products and has helped prevent more than 1.2 million metric tons of carbon emissions since its launch, equivalent to removing approximately 250,000 fuel-based cars from the road for a year.
• In 2023, Google’s core products helped over 1 billion users make more sustainable choices, including finding recycling locations and purchasing pre-owned items​ ( google).

Conclusion

Google smartphones, particularly the Pixel series, have carved out a distinctive niche in the competitive mobile market through a combination of advanced AI features, superior camera performance, and a commitment to software updates and environmental sustainability. The Pixel series consistently garners praise for its clean Android experience, timely updates, and innovative features such as Night Sight and Call Screen.

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